Privacy Policy

This Privacy Policy explains how Assistom (“we”, “us”, “our”), operated by Novalane Operations LLC, collects, uses, stores and protects the personal information of users accessing assistom.com (the “Website”) and the Assistom services (the “Services”).

By using the Website or the Services, users consent to the data practices described in this Policy.

The data controller is Novalane Operations LLC, a company registered in United States (State of Wyoming) under number 2025-001653136, whose registered office is at 2106 House Avenue, Suite 278, Cheyenne, WY 82001, United States. For any question about personal data, users are invited to use the chat on the Website as a priority, or to write to contact@assistom.com.

When a user creates an account, makes a purchase or contacts Assistom, Novalane Operations LLC collects identification and contact data: first name, last name, email address and phone number.

For each restaurant booking request, Novalane Operations LLC collects the details needed to handle it: the restaurant or type of cuisine requested, date and time, number of guests, and any special request the user chooses to add, such as an occasion or a seating preference. Users are asked not to include health information, such as allergies, in their requests.

Novalane Operations LLC also collects payment and billing data (amounts, dates, the last four digits and expiry date of the card), the history of bookings, requests and chat conversations, the user’s plan and Magazine status, and technical data such as IP address, browser type, pages viewed and connection dates. Payment data are processed securely by third-party payment processors; Novalane Operations LLC does not store full card numbers.

Data are used to create and manage the user account, handle booking requests, provide the Personal Assistant Plan and the Magazine, take payments, make receipts available in the user space, send renewal reminders, and answer support requests. This processing is necessary to perform the contract with the user.

Data are also used to keep invoicing and accounting records, and to answer requests from competent authorities. This processing is necessary to meet Novalane Operations LLC’s legal obligations.

Technical and usage data are used to secure the Website, prevent fraud and abuse, and improve the services. This processing is based on Novalane Operations LLC’s legitimate interest in running a secure and reliable service.

Marketing emails about Assistom offers are only sent with the user’s consent, or where the law allows it for existing customers. Every marketing email contains an unsubscribe link, and consent can be withdrawn at any time without affecting processing carried out before.

No decision producing legal effects is made about users by automated means only.

Data are only shared where necessary, with the following recipients. Authorised Assistom staff handle requests and support. The restaurant concerned by a booking receives the details needed to hold the table, such as the guest’s name, phone number, number of guests and special requests. Where a restaurant asks for card details to secure a booking, these details are passed to the restaurant only after the user has validated it, and the restaurant is then responsible for them under its own policy. Third-party payment processors process card payments. Technical providers support hosting (Amazon Web Services, Inc.), email delivery, chat and website maintenance, and act only on Novalane Operations LLC’s instructions. Competent authorities receive data only where the law requires it.

Novalane Operations LLC does not sell personal information, and does not share it for cross-context behavioural advertising, as those terms are defined under California law. Under no circumstance are data sold or transferred for marketing purposes.

Data are hosted by Amazon Web Services, Inc. on servers located in Ireland.

By using the Services from another country, users acknowledge that their information may be transferred to and processed in countries whose privacy regulations may differ from those of their country of residence. Where such transfers occur, Novalane Operations LLC relies on appropriate safeguards, such as standard contractual clauses.

Novalane Operations LLC retains data only as long as necessary to maintain the user’s active plan, fulfil service requests, comply with legal obligations, and prevent fraud and maintain service integrity.

Account and plan data are retained for as long as the plan is active and for the period required to meet legal, accounting and fraud-prevention obligations. Support conversations are retained for the period necessary to handle and document the user’s requests. Payment data are not stored by Novalane Operations LLC; they are held by the payment processors under their own retention rules.

Users may request the deletion of their account and data at any time (see section 9).

Novalane Operations LLC uses technical and organisational measures to protect personal data, including encrypted connections, restricted and controlled access, and monitoring against unauthorised access. No system is completely secure, but Novalane Operations LLC works to protect data in line with industry standards.

Depending on their jurisdiction, users may have the right to access their personal data, request its correction or deletion, restrict or object to certain processing, and request the deletion of their account and data.

Requests can be made by chat or by email to contact@assistom.com.

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, gives you specific rights over your personal information.

Categories we collect. In the twelve months preceding the date of this policy we have collected: identifiers, meaning name, email address, phone number, account credentials and IP address; commercial information, meaning your plan, reservation requests and booking history; and internet or network activity, meaning pages visited, actions taken on the Website, and device and browser information. We collect this information directly from you and automatically when you use the Website.

Purposes and disclosure. These categories are used for the purposes described in section 4, and disclosed only to the recipients listed in section 5: restaurants and other providers involved in your bookings, payment processors, hosting and technical providers, and legal authorities where required by law.

Sale and sharing. We do not sell your personal information and we do not share it for cross-context behavioural advertising. We have not done so in the twelve months preceding the date of this policy.

Sensitive personal information. We do not use or disclose sensitive personal information for purposes beyond those permitted without a right to limit under California law.

Your rights. You have the right to know what we collect, to delete it, to correct it, to opt out of sale or sharing, and to limit the use of sensitive personal information. You also have the right to non-discrimination: we will not deny you service, charge you a different price, or provide a lesser quality of service because you exercised any of these rights.

How to exercise them. Two methods are available: send an email to contact@assistom.com with “California privacy request” in the subject line, or use the contact form on our Contact page.

Verification. We will ask you to confirm information that matches our records, such as the email address associated with your account. We respond within 45 days, extendable once by a further 45 days where necessary, and we will tell you if we need the extension.

Authorised agent. You may designate an authorised agent to make a request on your behalf. We may ask the agent for proof of authorisation and ask you to verify your identity directly.

Cookies are small files stored on the user’s device when visiting the Website.

The Website only uses cookies and similar technologies (such as local storage) that are strictly necessary for it to work: remembering the booking in progress through checkout and payment, and running the chat. No analytics or advertising cookies are used. These cookies do not require consent and cannot be switched off without affecting the Website. The technologies used are: the session storage and local storage that keep the booking in progress until payment, and the cookies set by the chat once a conversation is started.

The Assistom services are reserved to adults aged 18 or over. Novalane Operations LLC does not knowingly collect data about minors. If such data is identified, it is deleted.

Novalane Operations LLC may update this Privacy Policy to reflect legal, technical or service changes. The version in force is the one published on the Website, with the date shown at the top of this page. Users are informed by email of any significant change.

For any question about this Privacy Policy or to exercise a right, users are invited to use the chat as a priority, or to write to contact@assistom.com.